Oli Clothing — Photography & Content Creation (2020–2025)
Client Overview
Oli Clothing is a Perth-based clothing brand specialising in hand-drawn and hand-printed garments. The brand is known for its playful yet considered design language, consistent visual identity, and a strong focus on authenticity and a hands-on approach to production and storytelling.
My Responsibilities
Photographer for e-commerce, studio, and campaign shoots
Studio-based model shoots and product photography
Planning and shooting lookbooks and campaigns
Creative direction and on-set direction of models
Flat lays, group shots, and collection imagery
High-end video alongside iPhone and BTS content
Everyday organic social content
Behind-the-scenes documentation
Managing visual consistency across website and social platforms
Working to weekly release deadlines in a fast-paced environment
Key Metrics
Weekly product releases
Hundreds of products photographed
Dozens of campaigns and lookbooks
Five years of continuous output
Creative Approach
Balancing polished campaign imagery with authentic, day-to-day content
Designing shoots around brand story rather than trends
Maintaining consistency as the brand evolved over time
Working within tight constraints across time, space, and turnaround
Using studio lighting and repeatable setups for visual consistency
Efficient shoot days to meet weekly deadlines
Close collaboration with the internal team
Directing models and managing shoots independently
End-to-end delivery from shoot to final assets
Reflection
Working at Oli Clothing for over five years shaped how I think about long-term brand building — not just individual shoots, but systems, consistency, and storytelling at scale. The role allowed me to refine my skills through continuous, hands-on practice, building the confidence and standard of work I bring to projects today.
